I found this flyer taped to my house this morning.
Wow. This flyer has to me listed among the worst ever created and distributed. Let's analyze.
First, the cardinal rule of printing, emailing, texting, blogging, et cetera is to never use ALL CAPS. Whatever you think you might be accomplishing by using all caps, you're wrong. It's nearly impossible to read and it's just plain annoying.
Second, there's no information about who is providing the service on this flyer anywhere -- no company name, no contact phone, no address. So, just for the sake of argument, let's say I'm interested. Who do I make out the check to? Who do I call if there's a mistake made? What if I'd like to talk to them about the painting before I agree to the work? I infer from the fact that there's no contact information that the people who are doing this would rather not have me call and complain about leaving junk flyers taped to my home. I infer further that they therefore believe that what they're doing won't make most people happy. If that's my first impression of your business, do you think I'm going to let you do anything to my property?
Third, don't try to scare me into using your service. The statement, "homes that are not adequately numbered may possibly cost lives" is completely ludicrous. The emergency services in my area work better than that and I know it. To tell me that painting my house number on my curb will improve emergency services at my house insults my intelligence and frustrates me even more than simply finding poorly crafted junk left on my home.
I'm sure the person who developed this flyer isn't reading my blog, but if you are marketing and advertising I recommend you spend a little time reading Seth and Brian. If you learn something from them, you won't offend me with your advertisements.